Afro Soul Stories
The Podcast
Celebrating African heritage through creative voices
A filmed podcast hosted by music producer Sewor Okudzeto, celebrating creativity rooted in Afro- diasporic heritage. We bring together artists across music, film, art, fashion, and beyond to share their stories, cultural connections, and inspirations. Join us in exploring conversations that shape creative landscapes and inspire generations.
Afro Soul Stories has released 22+ filmed podcast episodes, reaching audiences across the UK, Europe, Africa and North America via YouTube and podcast platforms
Afro Soul Stories: Highlights Season 1
Feuturing: M3NSA, MoYah, Alizée Ndiaye, Ahnansé, Donovan Haffner, Boy Nash, Love Itoya, Zoka The Author, Mide Johnson, & Nandi
Live Sessions
Live Sessions, a new series capturing raw, close-up performances from artists with African influence and diaspora heritage.
Filmed in a live studio setting, these sessions are about shared energy, vulnerability and musical storytelling — offering a different side of Afro Soul Stories beyond the long-form conversations. Stay tuned as we roll out more live performances and future sessions with artists across the diaspora.
WHAT WE'VE ACHIEVED:
Aug 25 – March 26
- 465,000+ Combined views across YouTube & Instagram
*(with zero marketing budget)* - 79,500+ YouTube views — 1,000+ hours watch time
- 386,000+ Instagram Reels views — reaching 27,874 accounts
- 22+ Filmed episodes + 170+ Shorts
WHAT'S NEXT (2026)
- Expanding to a 12-month funded series
- 20+ new filmed episodes + 10 multi-camera live studio sessions
- Each live session: 1 artists × 3 songs + 30-minute conversation
- Professional marketing and audience development
- Free to access on YouTube and podcast platforms
From Pilot to Professional Platform
Afro Soul Stories began with Sewor Okudzeto single-handedly producing, editing, scheduling and marketing 20+ episodes alongside Qube Studios videographers – achieving over 79,500+ views with zero budget.
With funding, the project scales to:
Producer & Creative Director: Sewor Okudzeto (artistic leadership, hosting, high-level partnerships)
Assistant Producer: Scheduling, guest liaison, logistics (recruited with funding)
Production Partners: Qube Studios + freelance sound and editing teams
Marketing Team: Dedicated PR and digital marketing specialists
Episodes filmed in batched 10-day blocks; live sessions monthly. All freelance roles advertised through networks supporting Black and Global Majority creatives.
The proven solo model becomes a professional team operation – protecting artistic vision while scaling delivery and impact.
Creativity Through Heritage
Sewor Okudzeto is a British music producer, composer and musical director (20+ years) with Ghanaian-American heritage. Raised and educated in London, Sewor founded Sakora Records in Ghana before returning to the UK to create Afro Soul Stories.
Film and TV composer (Guangzhou Dream Factory, Foodies, The Grumpy Beard). Musical director for the inaugural years of Indie Fuse and Chale Wote Arts Festival. Experienced coordinating artists, bands, broadcast teams and budgets across the UK, West Africa, Europe and Australia.
Afro Soul Stories was created to amplify Afro-diasporic and Afro-Caribbean voices often overlooked in mainstream media, creating a free digital archive of artist-led conversations and cultural documentation.
Creative Voices Across the African Diaspora
"Stories from global creatives whose work is shaped by Afro-diasporic heritage"
Some of our guests
Our guests include two-time Grammy winner Lekan Babalola, Steam Down founder Ahnansé, BBC World Music Award finalist Coco Mbassi, Jazz Parliamentary Newcomer of the Year Donovan Haffner, British-Ghanaian artist M3NSA, and Tomorrow's Warriors alumni David Kayode and Zamar Eden — alongside rising and established voices from across the African diaspora.
Sewor sits down with Nigeria's first Grammy winner, Lekan Babalola, a master percussionist with over 40 years in the arts, whose credits include Ali Farka Touré and Cassandra Wilson.
Afro Soul Stories Episodes
Full episodes on YouTube
For Artists
What We Offer Now (Conversation Episodes):
- Professional platform – High-quality filmed conversations that centre your story, creativity and cultural work
- Broadcast-quality content for your use– Edited clips and excerpts tailored for your social media, press kits and EPKs
- Audience reach – 465,000+ Combined views across YouTube & Instagram, 1,000+ watch hours and growing diaspora audiences across UK, USA, EU and Africa.
- Long-form storytelling – 30–60 minute conversations that go deeper than typical interviews, creating lasting digital documentation of your work
- Cross-promotion – Featured across YouTube, Instagram, TikTok, Spotify and Apple Podcasts with links to your platforms
What's Coming (Live Sessions – Funding Dependent):
- Paid performance fees – Professional rates for live studio sessions (3 songs & in depth conversation)
- Multi-camera live recordings – Broadcast-quality performance footage for touring promotion and international bookings
- Full production support – Professional sound, lighting and video teams for your live session
- Artist development – Digital strategy support to help you reach UK and diaspora markets
Get Involved
For conversation episodes (available now):
If you're an artist interested in sharing your story, email admin@afrosoulstories.com with links to your work.
For live sessions (2025–26):
We'll be announcing our live session schedule and artist applications soon. Subscribe to stay updated.
Impact & Reach
Regular Episodes
Social Media
Global Listeners
- 79,500+ YouTube views and 1,000+ watch hours since August 2025
- 386,000+ Instagram Reels views and 5,000+ interactions, reaching 27,874 accounts (88% non-followers)
- Audiences across UK (target 50%) and USA/EU diaspora (target 50%), building touring opportunities for UK artists
Beyond grant funding, future sustainability routes include platform partnerships, advertising revenue share, and co-produced formats – with all returns reinvested into free content and artist fees.
Get in touch
For collaborations, media, or general inquiries, contact us.
Afro Soul Stories centres on Afro-diasporic and Afro-Caribbean artists and stories.
Episodes remain free to view on YouTube.
With future funding, we will introduce fair professional rates for live session artists and add captions to support Deaf and hard-of-hearing audiences.